Armani Exchange — known as AX — brings Italian street style and urban energy to everyday watchmaking. Launched in 1991 and inspired by dance music and city culture, AX sits at the bold, youthful end of the Armani family — offering the same design DNA as Emporio Armani but with a more casual, street-ready edge.

At The Watches Men, our Armani Exchange collection is built for men who want a strong, fashion-forward watch without the luxury price tag. Popular styles include the AX2103 black dial stainless steel bracelet watch and the AX1326 Active Chronograph — both featuring large 44–46mm cases, quartz movements, and date display windows.

AX watches pair perfectly with casual and smart-casual outfits, making them ideal for everyday wear. All models feature stainless steel construction and water resistance up to 50 metres.

Every watch is 100% authentic, brand new, and shipped from our Auckland warehouse. Free delivery across NZ and Australia on orders over $300, with Afterpay and Zip available at checkout.

SHIPPING
For information about our shipping system please visits our shipping page.

RETURNS
For information about our returns procedure please visits our returns page.